Kotsiri, Sofia (author), Rejesus, Roderick M. (author), Larkin, Sherry (author), Lambert, Dayton M. (author), English, Burton C. (author), Larson, James A. (author), Velandia, Margarita M. (author), Roberts, Roland K. (author), Mishra, Ashok K. (author), and Paudel, Krishna P. (author)
Format:
Paper
Publication Date:
2013-02-03
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 186 Document Number: D00900
Notes:
Paper presented at the Southern Agricultural Economics Association annual meeting, Orlando, Florida, February 3-5, 2013. 31 pages.
19 pages., Online via UI e-subscription., Authors tested food label and information treatment effects on subjects' willingness-to-pay for organic, "natural," and conventional foods. They found large information effects, including asymmetric cross-market effects for natural and organic foods. Organic premiums increased in response to subjects' seeing the "natural" foods industry's perspective on its products.
