Online from publication. 1 page., Summary of a survey among residents in the Bay Area of California by the Grower-Shipper Association of Central California. Findings indicated that 77 percent of the respondents considered agriculture "most" or "very" important. A majority also appeared to understand issues that face frmers, including employment of guest workers through the H-2A program.
17 pages., via online journal., Members’ offline engagement is commonly believed to affect the producer–member relationship in community‐supported agriculture, however, little research focuses on engagement in the online context. Using qualitative data of 24 members and quantitative data of 279 members from China, this study uses a sequential exploratory mixed‐method design to explore the impact of members’ WeChat engagement on relational outcomes. The findings indicate that WeChat engagement positively affects four relational outcomes: Service satisfaction, word of mouth, social bonds, and commitment. In addition, those four relational outcomes are not equally influenced by WeChat engagement. The greatest impact is on commitment, while the lowest is on service satisfaction. Furthermore, multigroup analysis results suggest that gender moderates the relationship between WeChat engagement and commitment.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 123 Document Number: D11184
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Online via AgriMarketing Weekly. 2 pages., "A new poll reports awareness and interest in technology-driven foods but reveals the need for transparency and education to remove fears and potentially drive adoption."
