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    Start Over Subject Term appeals (message) Subject Term campaigns

    61. Follow the fear: a multi-sited approach to GM (genetic modification)

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Campbell, Hugh (author) and Fitzgerald, Ruth (author)
    Format:
    unknown
    Publication Date:
    2001
    Published:
    New Zealand
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 189 Document Number: D01878
    Journal Title:
    Rural Society Journal
    Journal Title Details:
    11(3) : 211-224
    Notes:
    Authors examine threads of fear in the public forum related to GM food.

    63. From Opposite Corners: Comparing Persuasive Message Factors and Frames in Opposing Activist Organizations' Websites

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Meyers, Courtney A. (author) and Abrams, Katie M. (author)
    Format:
    Paper
    Publication Date:
    2009-06-06
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 172 Document Number: C29131
    Notes:
    Presented at the international conference of the Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences, Des Moins,Iowa, June 6-9, 2009., Results of a content analysis of online communications used by the Animal Agriculture Alliance and the Humane Society of the United States. 16p.

    67. Got milk? becomes work of art: Copia features iconic ad campaign

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Copia - the American Center for Wine, Food and the Arts, Napa Valley, California.
    Format:
    News release
    Publication Date:
    2005-01-03
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 143 Document Number: C22024
    Notes:
    2 pages, Describes an exhibition of "one of America's longest running, and most beloved, advertising campaigns."

    69. Great advertising campaigns: how they achieve both creative and business objectives

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Ind, Nicholas (author)
    Format:
    Book
    Publication Date:
    1993
    Published:
    UK: Kogan Page Limited, London, England
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29918
    Notes:
    223 pages., One of the featured campaigns (Chapter 13) involves the creation of Phileas Fogg to help establish a brand by British snack food marketer, Derwent Valley Foods.