Via ProQuest Historical Newspapers. 1 page., Survey by the National Farm Radio Council of Chicago identifies listening patterns and information preferences of farm listeners. The largest farm audience is listening at 8:30 p.m. A little more than 60 percent of the farm audience is listening at noon. Describes the types of agriculture news/topics desired.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 183 Document Number: C37366
Notes:
See C37280 for original, Page 119 in Fred Myers, Running the gamut: writings of Fred Myers, journalist and 50-year members, American Agricultural Editors' Association. Fred Myers, publishers, Florence, Alabama. 125 pages.
Ward, William B. (author / Professor of Agricultural Journalism and Head of the Department of Extension Teaching and Information, Cornell University) and Professor of Agricultural Journalism and Head of the Department of Extension Teaching and Information, Cornell University
Format:
Book chapter
Publication Date:
1959
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: B04324
Notes:
In: Ward, William B. Reporting agriculture : through newspapers, magazines, radio, television. 2nd ed. Ithaca, NY : Comstock Publishing Associates, 1959. p. 203-270
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 152 Document Number: C24758
Notes:
Retrieved September 27, 2006, Via Poynteronline. 3 pages., Case report about award-winning coverage by the News and Observer of issues related to big swine operations in North Carolina.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 144 Document Number: C22591
Notes:
Master of Science thesis, Agricultural Education, Texas Tech University, Lubbock. 130 pages., Examined aided recall, unaided recall and issue salience regarding agricultural news conveyed by newspaper print, electronic text, video news release and radio news release. Results indicated a significant difference in aided recall between newspaper print and electronic text. No significant difference existed between agricultural issue salience and media channel. Author recommended using a variety of media channels when possible. "There is a direct correlation between channel diversity, exposure time, and overall campaign effectiveness."
