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    Start Over Subject Term agribusiness Subject Term marketing communication Subject Term marketing techniques

    1. "Avon principle" works for farmers: farmer-dealer network is farmers selling to farmers

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Gage, Theodore J. (author)
    Format:
    Journal article
    Publication Date:
    1980-11-24
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18430
    Journal Title:
    Advertising Age
    Journal Title Details:
    51(51) : S-4-S-5
    Notes:
    Describes method used by hybrid seed marketers to sell to a farmer-dealer at wholesale, then allow the farmer to distribute the product in a local area.

    2. Bringing SmartStax to market

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    2010-11
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C35733
    Journal Title:
    Agri Marketing
    Journal Title Details:
    48(9) : 46, 48
    Notes:
    Posted at http://www.agrimarketingdigital.com/?iid=43328, Marketing approaches used to introduce the SmartStax trait combination co-developed by Dow AgroSciences and Monsanto for insect control in corn.

    6. E-commerce in supply and demand chains - case studies and how-to's

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Graeme Forsythe & Associates (author) and Rural Industries Research and Development Corporation, Australian Government, Barton, ACT.
    Format:
    Report
    Publication Date:
    2004-08
    Published:
    Australia
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C27003
    Notes:
    Executive summary posted at www.rirdc.gov.au/reports/HCC/04-106sum.html; full report posted at www.rirdc.gov.au/reports/HCC/04-106.pdf, RIRDC Publication No. 04/106. 100 pages.

    8. Exploring trust in E-B2B relationships

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Matopoulos, Aristides (author), Vlachopoulou, Maro (author), Manthou, Vicky (author), and European Association of Agricultural Economists
    Format:
    Paper
    Publication Date:
    2006-02-08
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 162 Document Number: C26828
    Notes:
    Presented at the 99th EAAE seminar, Trust and risk in business networks," Bonn, Germany, February 8-10, 2006. 10 pages.

    10. From supply push to demand pull: agribusiness strategies for today's consumers

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Martinez, Stephen (author), Stewart, Hayden (author), and Amber waves: the economics of food, farming, natural resources, and rural america
    Format:
    Online article
    Publication Date:
    2003-11
    Published:
    USA: United States Department of Agriculture
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 128 Document Number: C19084