From supply push to demand pull: agribusiness strategies for today's consumers

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Martinez, Stephen (author), Stewart, Hayden (author), and Amber waves: the economics of food, farming, natural resources, and rural america
    Format:
    Online article
    Publication Date:
    2003-11
    URL:
    http://www.ers.usda.gov/Amberwaves/november03/Features/supplypushedmandpull.htm
    Published:
    USA: United States Department of Agriculture
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 128 Document Number: C19084
    Subject Term:
    agribusiness, case studies, consumption, food, marketing, marketing techniques, poultry, trends, food industry, marketing communication, and agri-marketing

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