Posted at www.agrimarketing.com, Discusses ways in which to make agri-marketing firms more innovative through involvement of personnel with diverse skills and interests.
Daberkow, Stan (author), Hines, Fred (author), and Petrulis, Mindy (author)
Format:
Book chapter
Publication Date:
1986
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21488
Notes:
Pages 15-40 in Peter F. Korsching and Judith Gildner (eds.), Interdependencies of agriculture and rural communities in the twenty-first century. Conference proceedings published by the North Central Regional Center for Rural Development, Iowa State University, Ames, Iowa. 237 pages.
Barwale, R. (author), Char, M. (author), Deshpande, S. (author), Sharma, M.K. (author), and Zehr, U.B. (author)
Format:
Book chapter
Publication Date:
2007
Published:
India
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29835
Notes:
Pages 365-386 in Dominique Brossard, James Shanahan and T. Clint Nesbitt (eds.), The media, the public and agricultural biotechnology. CAB International, Oxon, U.K. 405 pages.
