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Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Roucan-Kane, Maud (author) and Boehlje, Michael (author)
Format:
Journal article
Publication Date:
2007-11
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26627
Journal Title:
Agri Marketing
Journal Title Details:
45(9) : 17
Subject Term:
agribusiness , audience analysis , audience research , innovations , personnel management , roles , marketing methods , marketing communication , and agri-marketing
Notes:
Posted at www.agrimarketing.com, Discusses ways in which to make agri-marketing firms more innovative through involvement of personnel with diverse skills and interests.
