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    Start Over Subject Term advertising agencies Subject Term campaigns

    21. Milk groups add nutrition pitch in plan for 2000

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Pollack, Judann (author)
    Format:
    Journal article
    Publication Date:
    1999-07-26
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18375
    Journal Title:
    Advertising Age
    Journal Title Details:
    70(31) : 3,43
    Notes:
    "Nutrition is the strategy behind the milk industry's "Year 2000" campaign integrating dairy farmers' and processors' $186 million ad budget."

    24. Profitable agricultural advertising

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Ward, William B. (author / Professor of Agricultural Journalism and Head of the Department of Extension Teaching and Information, Cornell University) and Professor of Agricultural Journalism and Head of the Department of Extension Teaching and Information, Cornell University
    Format:
    Book chapter
    Publication Date:
    1959
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: B04328
    Notes:
    In: Ward, William B. Reporting agriculture : through newspapers, magazines, radio, television. 2nd ed. Ithaca, NY : Comstock Publishing Associates, 1959. p. 322-355

    26. Report of the Agricultural Press Committee of the American Association of Advertising Agencies for the year ending October 1, 1921

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Report
    Publication Date:
    1921-10-12
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22489
    Notes:
    Agricultural Publishers Association Record, Jul 1, 1921 - Jan 1, 1922, Series No. 8/3/80, Box 4, University of Illinois Archives., Submitted at the annual meeting of AAAA, Philadelphia, Pennsylvania, Oct 10-12, 1921. 3 pages., Examines forces involved in the decrease in farm paper advertising during the past year and describes a campaign of editorial merchandising to stimulate farmers' interest in selected commodities.

    27. Singing a different tune

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Dwyer, Nora (author / Meyocks Benkstein Associates Inc., Des Moines, IA)
    Format:
    Journal article
    Publication Date:
    1993-03
    Published:
    USA: Niles, IL : Century Communications Inc.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 95 Document Number: C07447
    Journal Title:
    Agri Marketing
    Journal Title Details:
    31 (3) : 52, 54
    Notes:
    James F. Evans Collection

    30. Utilizing social media in agriculture

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Campbell, Andria (author), McGowen, Addie (author), Hallowell, Lori (author), Herren, Kendall (author), Thompson, Trista (author), Walter, Jeff (author), and Fisher, Marty (author)
    Format:
    Journal article
    Publication Date:
    2017-January/February
    Published:
    USA: Henderson Communications L.L.C., Adel, Iowa.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08122
    Journal Title:
    Agri Marketing
    Journal Title Details:
    55(1) : 30-33