Report of the Agricultural Press Committee of the American Association of Advertising Agencies for the year ending October 1, 1921

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Report
    Publication Date:
    1921-10-12
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22489
    Subject Term:
    advertising, advertising agencies, campaigns, expenditures, and farm journals
    Notes:
    Agricultural Publishers Association Record, Jul 1, 1921 - Jan 1, 1922, Series No. 8/3/80, Box 4, University of Illinois Archives., Submitted at the annual meeting of AAAA, Philadelphia, Pennsylvania, Oct 10-12, 1921. 3 pages., Examines forces involved in the decrease in farm paper advertising during the past year and describes a campaign of editorial merchandising to stimulate farmers' interest in selected commodities.

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