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    Start Over Subject Term advertising Subject Term wine

    1. Advertising, collective action, and labeling in the European wine markets

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Marette, Stephan (author) and Zago, Angelo (author)
    Format:
    Journal article
    Publication Date:
    2003-11
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 143 Document Number: C22215
    Journal Title:
    Journal of Food Distribution Research
    Journal Title Details:
    34(3) : 117-126

    2. Country of origin advertising and U.S. demand of imported wine: an empirical analysis

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Sam, Abdoul G. (author) and Thompson, Stanley R. (author)
    Format:
    Poster
    Publication Date:
    2012-08
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 187 Document Number: D00968
    Notes:
    Poster presented at the International Association of Agricultural Economists triennial conference, Foz do Iguacu,Brazil, August 18-24, 2012. 2 pages.

    4. Integrated marketing communications in the Australian and New Zealand wine industry

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Reid, Mike (author), Johnson, Trent (author), Ratcliffe, Mike (author), Skrip, Kari (author), and Wilson, James (author)
    Format:
    Editorial
    Publication Date:
    2001
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36501
    Journal Title:
    International Journal of Advertising
    Journal Title Details:
    20(2) : 239-262

    7. Wine marketing: consumer persuasion through the region of origin

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Latusi, Sabrina (author), Zerbini, Cristina (author), Maestripieri, Silvia (author), and Luceri, Beatrice (author)
    Format:
    Paper
    Publication Date:
    2017
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 165 Document Number: D11670
    Notes:
    12 pages., Paper presented at the European Association of Agricultural Economists (EAAE) international congress, August 28-September 1, 2017, Parma, Italy., Researchers examined the effectiveness of the communication of the region of origin in print advertising messages for wine bearing a geographic indications (GI) label. Results demonstrated the ability of extrinsic advertising cues (region of origin) to create value. The geographical area exerted a more favorable influence on consumers' purchase intention when it was conveyed in pictorial-textual format.