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    41. Evaluation of fluid milk advertising in Ontario: the importance of functional form

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Kinnucan, H. W. (author) and Venkateswaran, M. (author)
    Format:
    Journal article
    Publication Date:
    1990
    Published:
    Canada
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14817
    Journal Title:
    Canadian Journal of Agricultural Economics
    Journal Title Details:
    38 : 471-488

    42. Exploring with dynamic relationship between advertising and revenues within the pork industry

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Hyde, Jeffrey (author) and Foster, Ken (author)
    Format:
    Conference paper
    Publication Date:
    1999-08-08
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 112 Document Number: C10928
    Journal Title Details:
    7 pages
    Notes:
    American Agricultural Economics Association Annual Meeting, August 8-11, 1999, Nashville, Tennessee

    43. Farmers' willingness to pay for various features of electronic food marketing platforms

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Vassalos, Michael (author) and Lim, Kar Ho (author)
    Format:
    Journal article abstract
    Publication Date:
    2016
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D07654
    Journal Title:
    International Food and Agribusiness Management Review
    Journal Title Details:
    19(2) : 131-149
    Notes:
    Full text available at URL.

    46. Generic advertising in concentrated and differentiated agricultural markets

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Chung, Chanjin (author), Suh, Daeseok (author), and Han, Sungill (author)
    Format:
    Paper
    Publication Date:
    2011-07
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 184 Document Number: D00244
    Notes:
    Paper presented at the Agricultural and Applied Economics Association's 2011 AAEA and NAREA joint annual meeting, Pittsburgh, Pennsylvania, July 24-26, 2011. Via AgEcon Search. 22 pages.

    47. Generic advertising of U.S. lamb

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Ghosh, Somali (author) and Williams, Gary W. (author)
    Format:
    Journal article
    Publication Date:
    2016
    Published:
    USA: AgEcon
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 30 Document Number: D10578
    Journal Title:
    Journal of International Food and Agribusiness Marketing
    Journal Title Details:
    28(4) : 373-393
    Notes:
    22 pages., via database., "The U.S. lamb industry's generic lamb advertising program has positively impacted their markets, enhanced profitability of the industry, and increased the industry's share of domestic lamb consumption."

    48. Generic advertising wearout: the case of the New York City fluid milk campaign

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Forker, O. (author), Kaiser, Harry M. (author), Lenz, John E. (author), and Reberte, Carlos (author)
    Format:
    Journal article
    Publication Date:
    1996-12
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22307
    Journal Title:
    Journal of Agricultural and Resource Economics
    Journal Title Details:
    21(2) : 199-209
    Notes:
    Cites evidence of wearout.