Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22527
Notes:
Agricultural Publishers Association Archives, Series No. 8/3/80, Box 5., Delivered to the Agricultural Editors' Association, Chicago, Illinois, May 16, 1922. Annual report, pp. 16-23., Offers perspectives on the relationships between editorial and advertising interests of farm periodicals. Urges editors to cooperate with advertisers when it will best serve reader interests.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22493
Notes:
Agricultural Publishers Association Record, Jan 1, 1922 - Jul 1, 1922, Serial No. 8/3/80, Box 4, University of Illinois Archives., Special bulletin to APA members. 2 pages., Includes a letter to the president of the American Farm Bureau Federation expressing concern about reported occasions in which state farm bureau papers are competing for national advertising with commercial farm papers. Another concern involved inflation of circulation figures cited by state farm bureau papers.
Describes how Cyrus Curtis bought Country Gentleman magazine in 1911 and it became "the dominant farm publication of the 1920s." The magazine "took the nineteenth-century symbol of the yeoman farmer and recast it in terms of consumption. In doing so, it created an idealistic image of a new class of consumers, an image that urban advertisers easily understood and willingly bought." CG had 2.4 million subscribers when it was sold to Farm Journal and Town Journal in 1955.
Wylie, John M. II (author) and Institute for Rural Journalism and Community Issues, Lexington, Kentucky.
Format:
Paper
Publication Date:
2007-04-20
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 158 Document Number: C25731
Notes:
Via Institute web site. 2 pages., Paper presented at the National Summit on Journalism in Rural America, April 20-21, 2007, at Shaker Village of Pleasant Hill, Kentucky.
Cites journalism educator Don Ranley who urges maintaining the wall between editorial and advertising, in the interest of reader credibility. "I am not a businessman, but it has to be good business to be trusted."
