- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Griffin, J. (author / Shell Research Ltd, UK)
- Format:
- Journal article
- Publication Date:
- 1982
- Published:
- UK
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 144 Document Number: C22584
- Journal Title:
- Quarterly Bulletin of the International Association of Agricultural Librarians and Documentalists
- Journal Title Details:
- 27(1) : 18-24
- Subject Term:
- advertising, fertilizers, food, information storage and retrieval systems, literature, public relations, publishing, roles, sales promotion, UK, and marketing communication
