Describes advertising efforts by pickup truck marketers from abroad to challenge U.S. marketers in serving farmers and residents of small towns and rural areas.
Hayden, Victor F. (author) and Agricultural Publishers Association, Chicago, Illinois.
Format:
Report
Publication Date:
1932-02-11
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36834
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 11, Special Bulletin No. 11. 3 pages., Summary of some possibilities identified at a meeting of the Directors. Among them: bank advertising, ice and ice refrigerators, auto repair parts, radio programs, highway improvement.
