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    41. Spillover effects of TV advertising: the case of carbonated soft drinks

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Li, Xun (author) and Lopez, Rigoberto A. (author)
    Format:
    Paper
    Publication Date:
    2012-08
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 186 Document Number: D00937
    Notes:
    Paper presented at the Agricultural and Applied Economics Association annual meeting, Seattle, Washington, August 12-14, 2012. 16 pages.

    43. Summary of research during last two years - Agricultural Journalism, University of Wisconsin

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Research report
    Publication Date:
    1968-12
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 192 Document Number: D03047
    Notes:
    Brief summaries of research conducted by graduate students and faculty members in the Department of Agricultural Journalism, University of Wisconsin during 1967 and 1968. 16 pages.

    44. Television advertising for national development

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Elkamel, Farag M. (author / Centre for Development Communication, Cairo, Egypt)
    Format:
    Paper
    Publication Date:
    1991
    Published:
    Egypt
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14102
    Notes:
    Pages 84-97 in Kwame Boafo and Nancy George (eds.), Communication processes: alternative channels and strategies for development support, IDRC-MR274e, International Development Research Centre, Canada. 1991. 97 pp. Selected papers prepared for a seminar held in Nairobi, Kenya, November 14-16, 1990.

    46. The American agricultural press, 1819-1860

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Demaree, Albert Lowther (author)
    Format:
    Ph.D. Dissertation
    Publication Date:
    1941
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 39 Document Number: B04372
    Notes:
    Includes Preface and Table of Contents only; See also ID B04373 to B04382, New York : Columbia University Press, 1941. 273 p. (Ph D. dissertation)

    48. The biggest bang for the buck: valuation of various components of a regional promotion campaign by participating restaurants

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Xie, Ran (author), Isengildina-Massa, Olga (author), and Carpio, Carlos E. (author)
    Format:
    Journal article
    Publication Date:
    2014-05
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 127 Document Number: D02711
    Journal Title:
    Journal of Agricultural and Applied Economics
    Journal Title Details:
    46(2) : 193-208