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Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Chang, Hui-Shung (author), Kinnucan, Henry W. (author), and Department of Agricultural Economics and Rural Sociology, Auburn University
Format:
Journal article
Publication Date:
1991-11
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 87 Document Number: C05902
Journal Title:
American Journal of Agricultural Economics
Journal Title Details:
73 (4) : 1195-1203
Notes:
This study examines the roles of cholesterol information and advertising in explaining consumption trends for fats and oils, focusing on butter. Results suggest increased consumer awareness of the health effects of blood cholesterol has contributed to the secular decline in butter consumption in Canada. Although consumers' responses to negative information appear to outweigh their responses to positive information, the industry advertising campaign launched in 1978 by the Dairy Bureau of Canada has had a positive effect on butter demand.
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Tootelian, Dennis H. (author), Liebich, Alison (author), and Thompson, Chris (author)
Format:
Abstract
Publication Date:
2007
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 170 Document Number: C28674
Journal Title:
Journal of Food Products Marketing
Journal Title Details:
13(2) : 103-122
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Barrera, Edward (author)
Format:
Journal article
Publication Date:
2009-04-21
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 172 Document Number: C28945
Journal Title:
Adotas
Notes:
Via online issue. 1 page., Reports on audience research about the effects of advertising among those who had been exposed to content about a salmonella outbreak.
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Govindasamy, Ramu (author), Onyango, Benjamin (author), Puduri, Venkata (author), Kumaraswamy, Anicham (author), and Rutgers State University
Format:
Paper
Publication Date:
2006-06
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C27423
Notes:
Posted at http://dafre.rutgers.edu/documents/ramu/organicaquaculturesurvey.pdf
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Carpio, Carlos E. (author) and Isengildina-Massa, Olga (author)
Format:
Paper
Publication Date:
2009-02-03
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 174 Document Number: C29752
Notes:
Presented at the annual meeting of Southern Agricultural Economics Association, Atlanta, Georgia, January 31-February 3, 2009. 26 pages.
Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
Report
Publication Date:
2009
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 182 Document Number: C36992
Notes:
Via ProCon.org, Santa Monica, California. 3 pages.
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Kinnucan, H. W. (author) and Belleza, Evelyn T. (author)
Format:
Journal article
Publication Date:
1995-10
Published:
Canada
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22304
Journal Title:
Agricultural and Resource Economics Review
Journal Title Details:
24(2) : 199-210
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Govindasamy, Ramu (author) and Italia, John (author)
Format:
Report
Publication Date:
1999
Published:
USA: Department of Agricultural, Food and Resource Economics, Cook College, Rutgers University, New Brunswick, New Jersey.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 166 Document Number: C27642
Notes:
New Jersey Agricultural Experiment Station P-02137-2-99. 23 pages.