Search

    Start Over Subject Term advertising Subject Term appeals (message) Subject Term marketing

    5. Means-end chain theory and laddering in agricultural marketing research

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Audenaert, Anke (author)
    Format:
    Book chapter
    Publication Date:
    1997
    Published:
    Belgium
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C20441
    Notes:
    Pages 217-230 in Berend Wierenga, Aad van Tilburg, Klaus Grunert, Jan-Benedict E.M. Steenkamp and Michel Wedel (eds.), Agricultural marketing and consumer behavior in a changing world. Kluwer Academic Publishers, Boston, Massachusetts. 314 pages.

    6. Prestige foods

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Haney, William V. (author)
    Format:
    Article
    Publication Date:
    1960
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: Byrnes6 Document Number: C12551
    Notes:
    Francis C. Byrnes Collection, Pages 203-206 in William V. Haney, Communication: patterns and incidents. Richard D. Irwin, Inc., Homewood, IL. 321 p.

    7. Science, society and the supermarket: the opportunities and challenges of nutrigenomics

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Daar, Abdallah S. (author), Castle, David (author), Cline, Cheryl (author), Tsamis, Charoula (author), and Singer, Peter A. (author)
    Format:
    Book
    Publication Date:
    2007
    Published:
    USA: John Wiley and Sons, Hoboken, New Jersey.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26046
    Notes:
    163 pages.

    9. The application of advertising to farming interests

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    O'Shaughnessy, James (author / Executive Secretary, American Association of Advertising Agencies) and Agricultural Publishers Association, Chicago, Illinois.
    Format:
    Speech
    Publication Date:
    1925-12-09
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24908
    Notes:
    Special Bulletin No. 107. Speech to annual meeting of the American Farm Bureau Federation, Chicago, Illinois, December 7, 1925. 6 pages., Urges use of advertising for building membership, rural-urban relations and other purposes.