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    Start Over Subject Term advertising Subject Term appeals (message) Subject Term food

    1. "Healthy" discussions about risk: the Corn Refiners Association's strategic negotiation of authority in the debate over high fructose corn syrup

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Heiss, Sarah N. (author)
    Format:
    Journal article
    Publication Date:
    2011
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 190 Document Number: D02796
    Journal Title:
    Public Understanding of Science
    Journal Title Details:
    22(2) : 219-235

    2. "You just need to give them the food. You mess them up by giving all kinds of messages"

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    2014
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 139 Document Number: D05838
    Journal Title:
    Chicago Booth Magazine
    Journal Title Details:
    36(3) : 13
    Notes:
    Case example of how over-zealous marketing (e.g., messaging about "health" and "yummy") can misfire - with adults and children.

    6. Advertising appeals as a reflection of culture: a cross-cultural analysis of food advertising appeals in China and the U.S

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Cheong, Yunjae (author), Kim, Kihan (author), and Zheng, Lu (author)
    Format:
    Journal article
    Publication Date:
    2010-03
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36394
    Journal Title:
    Asian Journal of Communication
    Journal Title Details:
    20(1) : 1-16

    8. An evaluation of festival activities as motives for festival attendance: a case study of Strawberry festival at the Redberry farm in George, South Africa

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Ramukumba, Takalani (author)
    Format:
    Journal article
    Publication Date:
    2017
    Published:
    South Africa
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 133 Document Number: D11369
    Journal Title:
    African Journal of Hospitality, Tourism and Leisure
    Journal Title Details:
    6(4)
    Notes:
    12 pages., Online via open access. 11 pages., Findings from a case study prompted author to assert that it is imperative that festival organizers understand tourist motivations for attending festivals in order to conduct effective festival planning and achieve productive festival marketing position.

    9. And now a word from our sponsors: how to create an effective nutrition television commercial

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Swartz, Julie (author)
    Format:
    Journal article
    Publication Date:
    1999-12
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 146 Document Number: C23109
    Journal Title:
    Journal of the American Dietetic Association
    Journal Title Details:
    99(12) : 1502
    Notes:
    Steps to using television commercials as an effective social marketing tool for nutrition education.

    10. Asymmetric information in product markets: looking to other sectors for institutional approaches

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Ippolito, Pauline M. (author)
    Format:
    Journal article
    Publication Date:
    2003-08
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 128 Document Number: C19140
    Journal Title:
    American Journal of Agricultural Economics
    Journal Title Details:
    85(3) : 731-736
    Notes:
    Examines the types of health- and nutrition-related claims made in food advertising in eight magazines, 1977-1997.