Examines adaptation as a dynamic diffusion of innovations process in which adopters change innovations according to their individual needs. Adaptation may be explained by three factors: (a) the differing interpretation of innovation components by individual adopters, (b) an individual's level of adopter innovativeness or readiness to accept change and [c] the generative learning process whereby an individual relates new information prior knowledge and experience. Adaptation may occur unconsciously at the beginning of the diffusion process. Those who study the adaptation process should begin at the initial awareness state when potential adopters are forming their opinions and ideas about an innovation. Author uses an example involving a group of Kalahari bushmen first considering a sample of soft drink that they are told can quench thirst.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 161 Document Number: D07896
Notes:
In the e-book: Kerry J. Byrnes, Giants in their realms: close encounters of the celebrity kind. Posted on the website of Okemos High School Alumni, Okemos, Michigan. 13 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 161 Document Number: D07899
Notes:
In the e-book: Kerry J. Byrnes, Giants in their realms: close encounters of the celebrity kind. Posted on the website of Okemos High School Alumni, Okemos, Michigan. 11 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 7 Document Number: D10093
Notes:
Pages 81-83 in Workshop on communications linkages between national programs and international agricultural organizations, Cali, Colombia, April 14-18, 1986., This presentation abstract is maintained in ACDC storage within Document No. D09983, Abstract of a conference presentation from the files of the Agricultural Communications Program, University of Illinois, Urbana-Champaign.
Lamble, Wayne (author), Seaman, Don (author), and Lamble: Professor, Faculty of Extension, University of Alberta, Edmonton, Alberta, Canada; Seaman: Professor, Educational Human Resource Development, College of Education, Texas A&M University, College Station, TX
Format:
Book chapter
Publication Date:
1994
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C07359
Notes:
See C07353 for original, In: Donald J. Blackburn (ed.) Extension Handbook: Processes and Practices, 2nd edition, 1994. Toronto, Canada: Thompson Educational Publishing, Inc. p. 46-56
