Describes a new staff organization plan that discards the concept of media editors and adopts a concept of (1) department editors, (2) field editors and (3) development leadership (that is, development in radio and television, press services, and teaching and research).
Reports on a national survey of the organization and operations of editorial offices in land-grant institutions. Results revealed "an utter lack of uniformity in organization and duties in the 31 institutions reporting." Summary provides three case examples of centralized and decentralized operations. Staff numbers range from 1 to 6. Also reveals institutions in which the editorial offices provide journalism teaching.
