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    Start Over Subject Term Agricultural Relations Council (ARC) Subject Term information issues Subject Term public relations

    1. Advancing the art and science of public relations in agriculture

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Williams, Daren (author)
    Format:
    Commentary
    Publication Date:
    2015-07
    Published:
    USA: Agricultural Relations Council, New Prague, Minnesota.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 140 Document Number: D06157
    Journal Title:
    ARCLight
    Journal Title Details:
    Summer Issue : 1-2
    Notes:
    By president of the ARC Board.

    2. Public relations for agriculture

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Gifford, Claude W. (author)
    Format:
    Summary
    Publication Date:
    2004
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 69 Document Number: D10732
    Notes:
    Claude W. Gifford Collection. Beyond his materials in the ACDC collection, the Claude W. Gifford Papers, 1919-2004, are deposited in the University of Illinois Archives. Serial Number 8/3/81. Locate finding aid at https://archives.library.illinois.edu/archon/, Item 42 located in ACDC Document D10726, Directory of written summaries of 80 items deposited in the Claude W. Gifford Papers, University of Illinois Archives. 4 pages., Provides a review of efforts to improve public understanding of agriculture, nationally. Author cites the 1950 book by Ed Lipscomb, Grassroots public relations for agriculture, formation of the Agricultural Relations Council, and Dan Murphy's book, Improving agriculture's reputation. Describes USDA efforts, including the PACER research project and staffing enhancements for that goal.