Public relations for agriculture

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Gifford, Claude W. (author)
    Format:
    Summary
    Publication Date:
    2004
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 69 Document Number: D10732
    Subject Term:
    Agricultural Relations Council (ARC), communicators, history, image, information issues, information needs, public relations, rural-urban communication, USDA programs, public awareness, and USDA (United States Department of Agriculture)
    Notes:
    Claude W. Gifford Collection. Beyond his materials in the ACDC collection, the Claude W. Gifford Papers, 1919-2004, are deposited in the University of Illinois Archives. Serial Number 8/3/81. Locate finding aid at https://archives.library.illinois.edu/archon/, Item 42 located in ACDC Document D10726, Directory of written summaries of 80 items deposited in the Claude W. Gifford Papers, University of Illinois Archives. 4 pages., Provides a review of efforts to improve public understanding of agriculture, nationally. Author cites the 1950 book by Ed Lipscomb, Grassroots public relations for agriculture, formation of the Agricultural Relations Council, and Dan Murphy's book, Improving agriculture's reputation. Describes USDA efforts, including the PACER research project and staffing enhancements for that goal.

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