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    Start Over Publication Year 2019 Subject Term information issues Subject Term technological advancement

    1. Application of big data in agricultural informationization in Shandong Province under the background of Internet+

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Gan, Xinling (author) and Li, Yong (author)
    Format:
    Journal article
    Publication Date:
    2019
    Published:
    China
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 165 Document Number: D11665
    Journal Title:
    Asian Agricultural Research
    Journal Title Details:
    11(4) : 1-3
    Notes:
    4 pages., Online via AgEconSearch, Authors explain the basic concepts of Internet+ and big data, analyze the main problems in the application of big data technology in agricultural informationization, summarize corresponding solutions from the aspects of government guidance, financial input, open sharing of agricultural big data, big data storage and processing, data mining, etc., and describe prospects ahead in the province.

    3. Charleston|Orwig study reports consumers' reaction to plant and lab based foods

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Research summary
    Publication Date:
    2019-12-19
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 123 Document Number: D11184
    Notes:
    Online via AgriMarketing Weekly. 2 pages., "A new poll reports awareness and interest in technology-driven foods but reveals the need for transparency and education to remove fears and potentially drive adoption."

    4. Public images of dairy farms among urban dwellers in Bogota, Colombia

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Wellbrock, Wiebke (author), Burkart, Stefan (author), Encisco Valencia, Karen (author), and Knierim, Andrea (author)
    Format:
    Journal article
    Publication Date:
    2019
    Published:
    Colombia
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 121 Document Number: D11089
    Journal Title:
    International Journal on Food System Dynamics
    Journal Title Details:
    10(5) : 473-485
    Notes:
    Available online at www.centmapress.org, Findings of a word association task revealed that most participants associated cows, rural areas, and traditional production systems with the cue dairy farms. While purchasing their products, they paid the most attention to attributes such as health and hygiene, indicating that they pay the most attention to product quality and not production quality. Yet more than half indicated that modern production systems contradict their norms and values. Authors concluded that the current modernization efforts in Colombia do not fit to the specific culture of the country.

    5. Should livestock images provide historical reference or modern reality? An examination of the influence of livestock communication on attitude

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Rumble, Joy N. (author), Rogers-Randolph, Tiffany M. (author), Buck, Emily B. (author), and The Ohio State University University of Florida Association for Communication Excellence
    Format:
    Journal article
    Publication Date:
    2019
    Published:
    United States: New Prairie Press
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 15 Document Number: D10429
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    103(2)
    Notes:
    16 pages., Via online journal., The livestock industry has repeatedly struggled to effectively communicate livestock care and handling practices in order to promote awareness and acceptance. Many consumers still hold on to the historically picturesque view of production agriculture instead of the modern reality. It is necessary for the industry to identify how much is too much to tell or show consumers. Therefore, this study sought to understand the influence of two communication treatments on attitudes toward livestock care and use. Elaboration Likelihood Model (ELM) served as the theoretical framework for this study. A sample of 1,049 respondents was obtained through non-probability sampling. To fulfill the purpose of this study, the development of an online survey was informed by ELM and measured prior beliefs, personal involvement, and knowledge. An experimental treatment, consistent with persuasive communication within ELM, presented respondents with one of two images of cage-free egg laying housing and accompanying text. One image could be described as “historically picturesque” and the other as “modern reality.” Attitude toward livestock care and use was measured after exposure to one of the images. Respondents held favorable prior beliefs, demonstrated neutral involvement, and answered three or less knowledge questions correctly. Respondents exposed to the modern reality treatment displayed slightly lower attitudes than those exposed to the historically picturesque treatment. The results indicated that both prior beliefs and image exposure had a significant impact on attitude, while personal involvement was not found to be significant.