Available online at www.centmapress.org, Authors examine ways in which club theory can help provide an alternative approach to recognizing and overcoming market failure in agricultural and food value chains.
14 pages., Online via UI e-subscription, This critical review examined the role that country image and country of origin play in food retailing within the context of international trade in food. Authors developed a research agenda, highlighting several major avenues and methodological approaches with the aim of enhancing the relevance and validity of COO research in food retailing and promotion management.