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    Start Over Publication Year 2017 Subject Term decision making Subject Term value of information

    1. The potential return on investment of the recruitment strategies for an academic unit focused on agricultural sciences

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Robertson, J. Tanner (author), Hurst, Taylor (author), Williams, Kevin (author), and Kieth, Lance (author)
    Format:
    Journal article
    Publication Date:
    2017
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 169 Document Number: D08981
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    101(2) : 59-71

    2. The use of new-media marketing in the green industry: analysis of social media adoption and its impact on sales

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Yao, Becatien (author), Shanoyan, Aleksan (author), and Peterson, Hikaru Hanawa (author)
    Format:
    Paper
    Publication Date:
    2017-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 199 Document Number: D09877
    Notes:
    Paper presented at th Agricultural and Applied Economics Association annual meeting in Chicago, Illinois, July 30-August 1. 24 pages.

    3. Willingness-to-pay for natural, organic, and conventional foods: the effects of information and meaningful labels

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    McFadden, Jonathan R. (author) and Huffman, Wallace E. (author)
    Format:
    Journal article
    Publication Date:
    2017
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 136 Document Number: D11448
    Journal Title:
    Food Policy
    Journal Title Details:
    68 : 214-232
    Notes:
    19 pages., Online via UI e-subscription., Authors tested food label and information treatment effects on subjects' willingness-to-pay for organic, "natural," and conventional foods. They found large information effects, including asymmetric cross-market effects for natural and organic foods. Organic premiums increased in response to subjects' seeing the "natural" foods industry's perspective on its products.