Qu, Shuyang (author), Lamm, Alexa (author), and Rumble, Joy (author)
Format:
Conference paper
Publication Date:
2017-02
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 163 Document Number: D08157
Notes:
Research paper presented in the Agricultural Communications Section, Southern Association of Agricultural Scientists (SAAS) conference in Mobile, Alabama, February 4-7, 2017. 31 pages.
19 pages., Online via UI e-subscription., Authors tested food label and information treatment effects on subjects' willingness-to-pay for organic, "natural," and conventional foods. They found large information effects, including asymmetric cross-market effects for natural and organic foods. Organic premiums increased in response to subjects' seeing the "natural" foods industry's perspective on its products.
