Focus on the most effective means of communicating with opinion leaders. In this study, respondents were asked to indicate whether they were interested in interacting with alumni of leadership development programs through a list of eight potential communication channels.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08815
Notes:
Pages 105-136 in Heike Graf (ed.), The environment in the age of the internet: activists, communication, and the digital landscape. United Kingdom: Open Book Publishers, Cambridge. 175 pages.
