This study examined an organizations’ crisis communication strategy (i.e., crisis response strategy and technical translation strategy) on social media and publics’ cognitive and affective responses. Twenty crisis communication messages posted by Foster Farms regarding a salmonella outbreak and 349 public responses were analyzed. The results showed that a technical translation strategy generated more public acceptances of message and more positive emotions than a crisis response strategy. A crisis response strategy generated more public rejections of message and more negative emotions than a technical translation strategy.
Lindsey, Angela B. (author) and Irani, Tracy A. (author)
Format:
Conference paper
Publication Date:
2016-02
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 162 Document Number: D08129
Notes:
Research paper presented in the Agricultural Communications Section, Southern Association of Agricultural Scientists (SAAS) in San Antonio,Texas, February 7-8, 2016. 26 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 133 Document Number: D11399
Notes:
9 pages., Online via website., Results of a national survey among U.S. adults suggest that"divides in public opinion over food are encapsulated by how people assess the health effects of two kinds of food: organic and genetically modified (GM) foods. Americans' beliefs about food connect with their personal concerns about the role of food choices in their long term health and well-being."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 162 Document Number: D08128
Notes:
Research paper presented in the Agricultural Communications Section, Southern Association of Agricultural Scientists (SAAS) in San Antonio,Texas, February 7-8, 2016. 28 pages.
pgs. 559–574, Via online journal, The aim of this paper is to assess the eco-efficiency of dairy farms in Spain. To do so, we use data from a survey carried out in 2010 for the specific purpose of analysing the environmental performance of 50 dairy farms in the Spanish region of Asturias. The survey contains information on nutrients balances and greenhouse gas emissions which is used to calculate environmental pressure indicators. Eco-efficiency is measured using data envelopment analysis. We analyse the influence of farmers’ socio-economic characteristics and attitudes in explaining these eco-efficiency scores using truncated regression and bootstrapping procedures. On average, the dairy farms are found to be highly eco-inefficient. Among our results, farmers that are younger, that plan to continue in operation in the foreseeable future and that participate more in training schemes are found to be more eco-efficient. Self-reported positive environmental habits are also reflected in actual eco-efficient performance. We quantify these potential gains in eco-efficiency through a simulation analysis based on the estimated model’s coefficients.
