Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D06820
Notes:
Pages 118-133 in Massimo Ragnedda and Glenn W. Muschert (eds.), The digital divide: the internet and social inequalities in international perspective. Routledge, Taylor and Francis Group, Abingdon, Oxon, UK. 324 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D06823
Notes:
Pages 297-308 in Massimo Ragnedda and Glenn W. Muschert (eds.), The digital divide: the internet and social inequalities in international perspective. Routledge, Taylor and Francis Group, Abingdon, Oxon, UK. 324 pages.
TARES framework introduced in 2001 by Baker and Martinson: Truthfulness of the message, Authenticity of the persuader, Respect for the person being persuaded, Equity of the persuasive appeal, and Social Responsibility for the common good. Addresses the "notion of communication practitioner accountability toward the message receiver in persuasive communication." To pass the TARES test, a message must fulfill all five principles. This study revealed that "fast food ads in Singapore failed many ethical principles of the TARES."
Gramig, Benjamin M. (author), Barnard, Jessa M. (author), Prokopy, Linda S. (author), and Purdue Univ, Dept Agr Econ, W Lafayette, IN 47907 USA
Purdue Univ, Dept Forestry & Nat Resources, W Lafayette, IN 47907 USA
Format:
Journal article
Publication Date:
2013
Published:
USA: Inter-Research
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08225
