Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 168 Document Number: D08545
Notes:
ACDC holds introduction, including table of marketing resources., Online from the Agricultural Marketing Resource Center (AgMRC) maintained by USDA Rural Development, Washington,D.C., and Iowa State University, Ames. 98 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 184 Document Number: D00105
Notes:
2 pages, Author suggests that when choosing a new marketing medium or channel, figure out how it can reinforce all your existing efforts, layered with them, like a bacon,lettuce and tomato (BLT) sandwich.
2pgs, Farmers markets are temporary retail establishments typically held outdoors, where farmers come to sell their produce at a specified place and time. Farmers markets are growing in popularity across the country and can be a good entry-level selling place for beginning farmers.
2pgs, Roadside stands are physical structures located on a farm or along a nearby road where farmers sell produce, meat, eggs, dairy, or other products from the farm. The stands can be as simple as a small open-sided display with payment on the honor system, or as elaborate as a small grocery store.
2pgs, Aggregators are agricultural businesses or cooperatives of growers that consolidate and distribute agricultural products. They typically support regional growers of diverse sizes and experience, and sell products to local or regional markets. The consolidation of multiple farms’ products can help supply fresh product for distributors and other wholesale customers and is not limited by grower size.
2pgs, Produce packing houses are large-scale businesses that buy produce from growers through a contract and then re-sell it on the open market. They sell very large quantities. Packing houses can also own land, renting plots to farmers to grow specifically for them, and sometimes supplying seed, inputs and packaging. They have invested in equipment such as coolers and fumigators, so they have the ability to store large amounts of product. Packing houses never own the product once they receive it, therefore the price the farmer receives is based on what it sells for at the end of the chain. Some packing houses are cooperatively owned by farmers
2pgs, Restaurants are businesses that provide full meals and drinks, and try to offer a unique atmosphere and menu for customers. Some restaurants, especially locally owned ones, now want to feature dishes using local produce. This presents a good marketing opportunity for farmers to sell to them directly.
