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    4. Do Canadian consumers have concerns about genetically modified animal feeds?

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    5. Factors influencing people's acceptance of gene technology: the role of knowledge, health expectations, naturalness and social trust

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    6. Illinois farmer image: understanding consumer perceptions and how to build trust: a preliminary report

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    7. Risk, information and trust in the food chain: factors explaining consumer willingness to pay

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    8. The myth of the ethical consumer

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    9. Two sides of the same coin? Analysis of the Web-based social media with regard to the image of the agri-food sector in Germany

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