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    Start Over Publication Year 2009 Subject Term marketing communication

    31. Controversies in managing competencies: the case of development and launching new functional food products

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Puspa, Jofi (author), Voigt, Tim (author), and Kuhl, Rainer (author)
    Format:
    Book chapter
    Publication Date:
    2009
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29846
    Notes:
    Pages 155-169 in Adam Lindgreen, Martin K. Hingley and Joelle Vanhamme (eds.), The crisis of food brands: sustaining safe, innovative and competitive food supply. Gower Publishing Limited, Surrey, England. 352 pages.

    32. Cracking the marketing code

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Kirkpatrick, Dan (author / Osborn and Barr) and Osborn and Barr, St. Louis, Missouri.
    Format:
    Article
    Publication Date:
    2009-03
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 172 Document Number: C28926
    Notes:
    "Trends and Insights" section of web site. 3 pages.

    34. Do sales matter? An exploration of price discounting in UK food retailing

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Lloyd, T.A. (author), Morgan, C.W. (author), McCorriston, S. (author), and Zgovu, E. (author)
    Format:
    Paper
    Publication Date:
    2009-08-22
    Published:
    UK
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 174 Document Number: C29721
    Notes:
    Presented at the International Association of Agricultural Economists Conference, Beijing, China, August 16-22, 2009. 21 pages.

    36. Does generic advertising help or hurt brand advertising?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Chung, Chanjin (author) and Suh, Daeseok (author)
    Format:
    Paper
    Publication Date:
    2009-07-28
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 174 Document Number: C29728
    Notes:
    Presented at the American Agricultural Economics Association annual meeting, Milwaukee, Wisconsin, July 26-28, 2009. 15 pages.

    40. Essentials of a good newspaper ad

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Berry, John (author)
    Format:
    Article
    Publication Date:
    2009-09-17
    Published:
    USA: College of Agricultural Sciences, Pennsylvania State University, University Park, Pennsylvania.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 173 Document Number: C29423
    Notes:
    2 pages.