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    12. Short case history: how new social media can get out of control

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    McMahon, Kate (author)
    Format:
    Article
    Publication Date:
    2009-08-26
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 173 Document Number: C29260
    Notes:
    MorningNewBeat.com via AgriMarketing update. 2 pages., Executive of Whole Foods has stirred "a firestorm of controversy with an op-ed piece on health care reform."

    13. The co-op communications world according to Bob: top CEO Ray shares insight

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Campbell, Dan (author) and Cooperative Communicators Association
    Format:
    Journal article
    Publication Date:
    2009-08-04
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 173 Document Number: C29286
    Journal Title:
    CCA News
    Notes:
    Via online issue. 2 pages., 2009 CEO Cooperative Communicator of the Year explain some of his communications philosophy. Includes discussion of traditional and new channels, with emphasis on being transparent and truthful.

    15. Whip up positive media attention

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Schomburg, Leah (author)
    Format:
    Journal article
    Publication Date:
    2009-11-30
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 174 Document Number: C29621
    Journal Title:
    Feedstuffs
    Journal Title Details:
    81(49(
    Notes:
    Via online. 3 pages., Author reports on management of an issue that arose from a proposal to feature Michael Jackson in the Butter Cow display of the Iowa State Fair.