Short case history: how new social media can get out of control

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    McMahon, Kate (author)
    Format:
    Article
    Publication Date:
    2009-08-26
    URL:
    http://www.agrimarketing.com/show_story.php?id=56320
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 173 Document Number: C29260
    Subject Term:
    communicator effectiveness, feedback, food, Internet, web sites, food industry, marketing communication, blogs, and social media
    Notes:
    MorningNewBeat.com via AgriMarketing update. 2 pages., Executive of Whole Foods has stirred "a firestorm of controversy with an op-ed piece on health care reform."

    Tools