Search

    Start Over Publication Year 2008 Subject Term media effectiveness Subject Term video

    1. A different way to connect with consumers

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Trompke, Kristina (author) and Farms.com Professional Services, Guelph, Ontario, Canada.
    Format:
    Journal article
    Publication Date:
    2008-07
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 168 Document Number: C28166
    Journal Title:
    Farms.com Highlighter Newsletter
    Notes:
    Via online issue. 1 page., Includes link to what is cited as an excellent example of an ag business podcast on the "DuPont Weed Wrecking Crew" web site. Http://www.weedwreckingcrew.com/broadleaf.html, "Broadleaf Weed Report."

    2. Efficacy of blended e-learning tools: a case study

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Davis, Gregory A. (author), Thomas, Jerold R. (author), and Moss, Myra L. (author)
    Format:
    Journal article
    Publication Date:
    2008
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 177 Document Number: C30480
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    92(1-2)
    Notes:
    Via online issue. 7 pages.

    3. New media, new influencers and implications for public relations

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Gillin, Paul (author)
    Format:
    Research report
    Publication Date:
    2008
    Published:
    USA: SNCR Press, Society for New Communications Research.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 177 Document Number: C30458
    Notes:
    Via Institute for Public Relations. Introduction, contents, executive summary and 2 food-related case studies. Total document 42 pages.

    8. What makes a non-professional video go viral: a case study of "I'm farming and I grow it"

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Elliott, Lindsey (author)
    Format:
    Thesis
    Publication Date:
    2008
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11823
    Notes:
    Thesis in partial fulfillment of a Master of Science degree, A.Q. Miller School of Journalism, Kansas State University, Manhattan. 103 pages. Retrieved by online keyword searching. Only the title page, abstract, content section, and discussion section are printed for reference., Case analysis of a video that went viral, "I'm farming and I grow it." It was created by three Kansas farm boys. Author used two theories, Uses and Gratifications and Two-Step Flow, to identify key factors in the success. The study also provided a model to help a non-professional video go viral, based on previous research and this case study.