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    Start Over Publication Year 2007 Subject Term marketing techniques

    2. Branding within the food chain

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Murphy, Kevin (author / Food-Chain Communications)
    Format:
    Paper
    Publication Date:
    2007-05-23
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 158 Document Number: C25761
    Notes:
    PowerPoint presentation at the Alltech 23rd International Feed Industry Symposium, Lexington, Kentucky, May 20-23, 2007. 5 pages, 27 slides.

    3. Building FFS [Farmer Field School] networks in East Africa

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Okoth, James Robert (author), Khisa, Godrick S. (author), Braun, Arnoud R. (author), and Khaamala, Habakkuk (author)
    Format:
    Journal article
    Publication Date:
    2007-03
    Published:
    International: Centre for Information on Low External Input and Sustainable Agriculture, Amersfoort, Netherlands.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 157 Document Number: C25642
    Journal Title:
    LEISA
    Journal Title Details:
    23(1) : 18-19

    5. Celebrity endorsements in U.S. and Thai magazines: a content analysis comparative assessment

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Seitz, Victoria A. (author), Razzouk, Nabil (author), and Eamsobhan, Sudawadee (author)
    Format:
    Journal article
    Publication Date:
    2007
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 153 Document Number: D11624
    Journal Title:
    Journal of Promotion Management
    Journal Title Details:
    13(3-4) : 383-398
    Notes:
    17 pages., Online via UI e-subscription, Researchers used content analysis to determine the relationship between the use of celebrities and the types of products endorsed in one popular U.S. magazine and two popular Thailand magazines. Results indicated that a significant relationship existed among celebrity endorsers and product types. Product categories involving food, diet, and weight loss were among those in which celebrity endorsers were used most.

    6. Collective action for biodiversity and livelihoods

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Kruijssen, Froukje (author), Keizer, Menno (author), and Giuliani, Alessandra (author)
    Format:
    Journal article
    Publication Date:
    2007-03
    Published:
    International: Centre for Information on Low External Input and Sustainable Agriculture, Amersfoort, Netherlands.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 157 Document Number: C25648
    Journal Title:
    LEISA
    Journal Title Details:
    23(1) : 6-8

    7. Cotton Incorporated: developing exciting new uses and marketing programs for one of the world's oldest crops

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Hunt, Mitzi (author)
    Format:
    Journal article
    Publication Date:
    2007
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C25468
    Journal Title:
    Agri Marketing
    Journal Title Details:
    45(1) : 52-53
    Notes:
    Posted at http://www.agrimarketing.com/show_story.php?id=44192

    9. Do farmers care about service quality?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Gunderson, Michael (author)
    Format:
    Journal article
    Publication Date:
    2007
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C25463
    Journal Title:
    Agri Marketing
    Journal Title Details:
    45(1) : 18
    Notes:
    Posted at http://www.agrimarketing.com/show_story.php?id=44179, Report of a survey among crop producers.