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    Start Over Publication Year 2007 Subject Term campaign planning

    1. A look behind the campaign: NAMA's best of show - advertising

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    2007-06
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C25887
    Journal Title:
    Agri Marketing
    Journal Title Details:
    45(5) : 44-45
    Notes:
    Posted at www.agrimarketing.com/show_story.php?id=45429, Features the award-winning entry from the National Pork Board.

    2. Agriculture creates cultures: a public education program

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Landwirtschaflicher Informationdienst LID, Bern, Switzerland
    Format:
    Case study
    Publication Date:
    2007-05
    Published:
    Switzerland
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 158 Document Number: C25825
    Notes:
    Packet of materials that represent a public education campaign about agriculture in Switzerland. It includes a DVD, "Swiss farmers - keeping the land alive" - 8-page booklet, "Agriculture creates cultures: a portrait of Swiss agriculture" - agriculture-oriented photo cards - directory of farm visit sites - and other materials.

    3. Aligning the supply chain to serve a quality meal every time: NAMA's best of show - public relations

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Giblin, Robert (author) and Redman-Steen, Laurie (author)
    Format:
    Journal article
    Publication Date:
    2007-06
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C25888
    Journal Title:
    Agri Marketing
    Journal Title Details:
    45(5) : 46-47
    Notes:
    Posted at www.agrimarketing.com/show_story.php?id=45430, Features the award-winning public relations entry for McDonald's, which sponsored a Food Quality Symposium.

    5. Biggest ever national celebration of British food

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    News release
    Publication Date:
    2007-10-17
    Published:
    UK
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 166 Document Number: C27602
    Notes:
    Web site of British Food Fortnight. 2 pages., Describes British Food Fortnight, "the biggest ever national celebration of the diverse and delicious range of food that Britain produces."

    6. Branding regions and destinations

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Kurzhals, Frank G. (author)
    Format:
    Article
    Publication Date:
    2007-12
    Published:
    Germany
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 191 Document Number: D02933
    Notes:
    International Public Relations Association. 2 pages., Case report of a public relations campaign for a region in northern Germany.

    7. Building successful partnerships

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Kovac, Pete (author)
    Format:
    Journal article
    Publication Date:
    2007-09
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26334
    Journal Title:
    Agri Marketing
    Journal Title Details:
    45(7) : 60
    Notes:
    Posted at www.agrimarketing.com/show_story.php?id=46305, Examines agri-marketing applications of vehicular promotions.

    8. CRN [Council for Responsible Nutrition] gives details on PR campaign aimed at consumers

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Douad, Clarisse (author) and Nutra USA
    Format:
    Article
    Publication Date:
    2007-06-19
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 159 Document Number: C26063
    Notes:
    Via NutriIngredients.com. 2 pages., "We want to promote the understanding that supplements are one of the smart lifestyle choices you can make."

    9. Celebrating 75 years of service

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Shuler, Leslie (author)
    Format:
    Journal article
    Publication Date:
    2007-09
    Published:
    USA: Cooperative Communicators Association, Lubbock, Texas.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 161 Document Number: C26443
    Journal Title:
    CCA News
    Journal Title Details:
    :3-4
    Notes:
    Describes planning for the 75th anniversary of a cooperative, CHS Inc.