Building successful partnerships

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Kovac, Pete (author)
    Format:
    Journal article
    Publication Date:
    2007-09
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26334
    Journal Title:
    Agri Marketing
    Journal Title Details:
    45(7) : 60
    Subject Term:
    campaign planning, communication planning, direct marketing, online systems, marketing communication, and relationship marketing
    Notes:
    Posted at www.agrimarketing.com/show_story.php?id=46305, Examines agri-marketing applications of vehicular promotions.

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