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    Start Over Publication Year 2007 Subject Term branding

    1. Branding bootcamp: a tale from the trenches

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Steele, Suzanne (author), Kahan, Jessica (author), and McGlone, Keira (author)
    Format:
    Paper
    Publication Date:
    2007-06-16
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 159 Document Number: C25929
    Notes:
    Presented at the 2007 ACE/NETC conference sponsored by the International Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences (ACE) and the National Extension Technology Conference (NETC) in Albuquerque, New Mexico on June 16-19, 2007. 45 pages.

    3. Branding regions and destinations

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Kurzhals, Frank G. (author)
    Format:
    Article
    Publication Date:
    2007-12
    Published:
    Germany
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 191 Document Number: D02933
    Notes:
    International Public Relations Association. 2 pages., Case report of a public relations campaign for a region in northern Germany.

    7. Creating brand identity creates demand for a commodity

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    2007-11
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26630
    Journal Title:
    Agri Marketing
    Journal Title Details:
    45(9) : 34, 36
    Notes:
    Posted at www.agrimarketing.com, Describes a campaign by the Ethanol Promotion and Information Council to encourage public acceptance of bio-based fuel.

    8. Growth-related measures of brand equity elasticity in food firms

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Sporleder, Thomas L. (author) and Liu, Juan (author)
    Format:
    Journal article
    Publication Date:
    2007
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26835
    Journal Title:
    International Food and Agribusiness Management Review
    Journal Title Details:
    10(1)
    Notes:
    Posted at AgEcon Search: http://agecon.lib.umn.edu

    10. To market, to market: the rights, wrongs and risks of working with professional consultants to brand extension

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Barnard, Kathy (author) and Fedale, Scott (author)
    Format:
    Paper
    Publication Date:
    2007-06-16
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 159 Document Number: C25930
    Notes:
    Presented at the 2007 ACE/NETC conference sponsored by the International Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences (ACE) and the National Extension Technology Conference (NETC) in Albuquerque, New Mexico on June 16-19, 2007. 46 pages.