Posted at www.agrimarketing.com, Discusses ways in which to make agri-marketing firms more innovative through involvement of personnel with diverse skills and interests.
Barwale, R. (author), Char, M. (author), Deshpande, S. (author), Sharma, M.K. (author), and Zehr, U.B. (author)
Format:
Book chapter
Publication Date:
2007
Published:
India
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29835
Notes:
Pages 365-386 in Dominique Brossard, James Shanahan and T. Clint Nesbitt (eds.), The media, the public and agricultural biotechnology. CAB International, Oxon, U.K. 405 pages.
Describes conflict between a fruit corporation and farm workers trying to organize. Examines efforts by the corporation to eliminate unfavorable visual information, curb First Amendment rights of free speech and use negative communications.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 174 Document Number: C29757
Notes:
Via Online Journalism Review. 4 pages., Question/response feature with New Zealand agricultural reporter, Philippa Stevenson, who "stirs up Kiwi farmers with her blog on snake oil fertilizers, gaseous sheep and global warming."
Coutts, Jeff (author), Roberts, Kate (author), Samson, Amy (author), and Rural Industries Research and Development Corporation, Australian Government, Barton, ACT.
Format:
Report
Publication Date:
2007-07
Published:
Australia
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C27019
Notes:
Executive summary posted at www.rirdc.gov.au/reports/HCC/07-103sum.html; full report posted at www.rirdc.gov.au/reports/HCC/07-103.pdf, RIRDC Publication No. 07-103. 21 pages.
