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    Start Over Publication Year 2005 Subject Term marketing communication

    16. Co-creation of value - easier said than done: but here's how to begin

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Karst, Mike (author)
    Format:
    Journal article
    Publication Date:
    2005-08
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 146 Document Number: C23119
    Journal Title:
    Strategic Agribusiness Review
    Journal Title Details:
    23
    Notes:
    3 pages., On co-creating value with customers. Involves "reassessing almost everything that we think we know about our customers and products - and probably change some aspects of our basic business model."

    17. Complete information and marketing solution for professionals in agronomy

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Friedrichsen, Mary (author)
    Format:
    Paper
    Publication Date:
    2005-07-19
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 158 Document Number: C25774
    Notes:
    Presented at InfoAg 2005, July 19-21, 2005, Springfield, Illinois. 11 pages., Describes a DTN Advisor service for agri-marketers from the DTN Network.

    18. Consumer Awareness of the Jersey Fresh Promotional Program

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Govindasamy, Ramu (author), Schilling, Brian (author), Sullivan, Kevin (author), Puduri, Venkata S. (author), Brown, Logan (author), and Rutgers State University
    Format:
    Paper
    Publication Date:
    2005-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C27427
    Notes:
    Posted at http://dafre.rutgers.edu/documents/ramu/jerseyfreshsurvey.pdf

    20. Cow judging meets creativity

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Schultz, Lorilee (author)
    Format:
    Journal article
    Publication Date:
    2005-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22569
    Journal Title:
    Agri Marketing
    Journal Title Details:
    43(6) : 68-69
    Notes:
    Describes the history and strategy of the annual cow judging contest sponsored by Hoard's Dairyman among agri-marketing professionals.