Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 146 Document Number: C23118
Notes:
From nbc6.net. 1 page., Sarasota, Florida - Online casino pays for bovine advertising. PETA representative said to like the colorful cows because one of them says "Go Veg" on its side.
Abstract from UI electronic subscription., Authors use contingent valuation to determine the economic value of improving the welfare of farm animals and find that people are willing to pay extra on their weekly food bill to ensure that laying hens, broiler chickens, dairy cows and pigs have improved welfare conditions. "The benefits of improving animal welfare are shown to exceed the costs of implementing these schemes. We conclude that improving the standards of legislation for farm animal welfare so that all farm animals experience higher standards of welfare can be economically justified."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24024
Notes:
Third edition. PR in Practice Series, Chartered Institute of Public Relations. 236 pages., Includes case reports about (a) Monsanto's unsuccessful effort to introduce genetically modified crops in Europe and (b) the mad cow disease (BSE) drama in the United Kingdom.
