Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 69 Document Number: D10726
Notes:
#980, Claude W. Gifford Collection. Beyond his materials in the ACDC collection, the Claude W. Gifford Papers, 1919-2004, are deposited in the University of Illinois Archives. Serial Number 8/3/81. Locate finding aid at https://archives.library.illinois.edu/archon/, Three-ring binder in the Claude W. Gifford Collection, Agricultural Communications Documentation Center., When the author provided his papers to the University of Illinois Archives he preceded each item with a written summary of what was in that entry. This three-ring binder contains copies of the 80 written summaries. An "item" is a topical collection of the author's materials.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 69 Document Number: D10727
Notes:
#980, Claude W. Gifford Collection. Beyond his materials in the ACDC collection, the Claude W. Gifford Papers, 1919-2004, are deposited in the University of Illinois Archives. Serial Number 8/3/81. Locate finding aid at https://archives.library.illinois.edu/archon/, Item 14 located in ACDC Document D10726, Directory of written summaries of 80 items deposited in the Claude W. Gifford Papers, University of Illinois Archives. 5 pages., Author's brief summary, with selected emphases.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 69 Document Number: D10734
Notes:
Claude W. Gifford Collection. Beyond his materials in the ACDC collection, the Claude W. Gifford Papers, 1919-2004, are deposited in the University of Illinois Archives. Serial Number 8/3/81. Locate finding aid at https://archives.library.illinois.edu/archon/, Item 80 located in ACDC Document D10726, Directory of written summaries of 80 items deposited in the Claude W. Gifford Papers, University of Illinois Archives. 30 pages., Includes a three-page 1967 resume about Farm Journal editor Carroll Streeter, plus a detailed summary of staff correspondence between 1948 and 1971. The summary reveals Streeter's approach to farm periodical editing and management, relations with staff members, and other aspects of his style as an effective long-time agricultural editor.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 159 Document Number: C25911
Notes:
Posted at www.thehoot.org > "Grassroots media" section, Via Media South Asia. 3 pages., "A low-profile, but innovative and imaginative farm journal is very popular among cash-crop growers in southern Karnataka and northern Kerala." Variously spelled "Adike Patrike" and "Adike Pathrike"
3 pages., Features "one of the pre-eminent Western-adventure novelists of his time" and a writer who "also ranks among America's profoundly involved agricultural journalists."
Editor of Western Farm Press explains how shameless it would be for editors to waste paper and ink to brag about their grandchildren and even include photos of them (as he does here).
Features relationship marketing program of Pioneer Hi-Bred International - training and professional development of sales force, web site and magazine for growers.
Rhoades, Emily B. (author / University of Florida) and University of Florida
Format:
Paper
Publication Date:
2004-06
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 139 Document Number: C21024
Notes:
Presented at the annual conference of Association for Communication Excellence in Agriculture, Natural Resources and Life and Human Sciences, Lake Tahoe, Nevada., 13 p.
See related dissertation: "Reading, reform and rural change: the Midwestern farm press, 1895-1920", This article argues that historians should not take agricultural newspapers as is and assume they expressed the farmer's point of view. Farm newspapers often reflected urban reform ideas, such as those involving rural school consolidation, rural churches and family farms. "Farm newspapers are better seen not as expressing the ideas of farmers, but providing a forum for reformers and farmers to debate proposed changes to country life." Research involved four midwestern farm newspapers between 1895 and 1920: Iowa Homestead; Wallaces' Farmer; Prairie Farmer; and Missouri Ruralist.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22087
Notes:
Pages 131-139 in Charles Okigbo and Festus Eribo (eds.), Development and communication in Africa. Rowman and Littlefield Publishers, Inc., Lanham, Maryland. 249 pages.
Cites journalism educator Don Ranley who urges maintaining the wall between editorial and advertising, in the interest of reader credibility. "I am not a businessman, but it has to be good business to be trusted."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 148 Document Number: C23740
Notes:
Via The Hoot, Media South Asia. 10 pages., "Have district editions created a public sphere? Or have they merely created a daily bulletin board which people read to see if their names are mentioned?"
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 148 Document Number: C23741
Notes:
Via The Hoot, Media South Asia. 9 pages., "The indiscriminate nature of local news does not encourage purposeful reporting on the development needs of local areas, and their populations."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 148 Document Number: C23861
Notes:
Abstract of a presentation at the Butler/Cunningham Conference, Montgomery, Alabama, November 8-9, 2004. 1 page, Power Point visuals supported this presentation: Author describes editorial strategies for serving commercial farmers and others on "farms" as lifestyle, based on results of focus groups, surveys and other sources of audience feedback.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 149 Document Number: C23930
Notes:
Via The Hoot, Media Foundation, New Delhi, India. 3 pages., Describes the approach of a vernacular fortnightly published in Orissa's Western Nuapada district. "Besides being interactive and people-centred, the newspaper makes people cognizant of their rights."
Ninan, Sevanti (author) and Malaviya, Sushmita (author)
Format:
Report
Publication Date:
2004-06-28
Published:
India
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 149 Document Number: C23931
Notes:
Via The Hoot, Media Foundation, New Delhi, India. 6 pages., "Two years ago newspaper publishers in these parts witnessed a decline in circulation because of the influence of electronic media. But now there is a whole new territory being carved out in Hindi-speaking rural India b y newspapers which see their urban markets stagnating, and advertising being taken away by TV channels."
