Vallas, Steven P. (author), Kleinman, Daniel (author), Kinchy, Abby (author), and Necochea, Raul (author)
Format:
Book chapter
Publication Date:
2004
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 149 Document Number: D06735
Notes:
Pages 217-238 in Nico Stehr, Biotechnology: between commerce and civil society. Transaction Publishers,New Brunswick, New Jersey., Reveals evidence of feeling among scientists of self-interest and entitlement, fueled by commercialization of the university.
20 pages., Via online newsletter article., This paper describes the challenges of decentralisation and privatisation of rural services from the perspective of
communication strategy development. The wave of decentralisation and privatisation in rural services worldwide creates challenges for rural communities, service providers and local governments. Local organisations – both in government and civil society – are confronted with rules and procedures that are unprecedented. The new roles require significant changes in attitudes, skills, and especially a new level of accountability. While communication strategies are only a part of the transformation, they are strategic tools that merit attention. This is an account of two cases where the authors have been involved in developing communication strategies aimed specifically at helping stakeholders make this transition. The first is the case of the Communication and Information Strategy for the National Agricultural Advisory Services Programme (NAADS) of Uganda. The second is the formulation of a plan to communicate the National Water Policy (NWP) and Rural Water Transition Plan in Mozambique. The paper concludes with some design principles for other strategies and with a review of the importance of communication research and planning.
Abstract and citation via Ebscohost.com. 1 page., Cites findings of an internet research project conducted by the Research Center for Social Development of the Chinese Academy of Social Sciences. Findings indicated that for most people, especially the young, the internet provides a new and exciting source of entertainment and a way to communicate with others. It also represents a place where people can find information that is difficult to procure from the traditional media and where they can express their own opinions. More users (51 percent) than non-users (42 percent) said they believe the internet will make the world a better place.
