Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21632
Notes:
Pages 167-188 in Bella Mody (ed.), International and development communication: a 21st century perspective. Sage Publications, Thousand Oaks, California. 304 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 154 Document Number: C25055
Notes:
Retrieved December 9, 2006, Presented at ICT Observatory 2003: ICTs - transforming agricultural extension, Wageningen, The Netherlands, September 23-25, 2003. 29 pages., Author uses case studies to describe some potentials being explored, such as telecentres, multi-purpose community centres and citizen post offices as well as radio, television and video.
Reports the results of brand image research by Osborn & Barr Communications, St. Louis, Missouri, based on feedback from growers in Midwest farm states. Discusses roles of brands, as well as of dealers, in agricultural marketing.
Urges scientists (described as by nature reductionists) to pay attention to broader environmental health issues revealed in popular literature. Silent Spring (Carson, 1962) cited as an example.
