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    Start Over Publication Year 2003 Subject Term campaigns Subject Term image

    1. Building brands from the barn up: Heritage Acres finds success in local approach

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Anderson, Barb Baylor (author)
    Format:
    Journal article
    Publication Date:
    2003-11
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C19071
    Journal Title:
    Agri Marketing
    Journal Title Details:
    41(10) : 34-39
    Notes:
    Features marketing communications strategy of the Ozark Mountain Pork Cooperative in Missouri to build their Heritage Acres brand.

    2. Does the brand really matter?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Burns, Joseph (author)
    Format:
    Journal article
    Publication Date:
    2003-05
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18723
    Journal Title:
    Agri Marketing
    Journal Title Details:
    41(5) : 38-39
    Notes:
    Reports the results of brand image research by Osborn &amp; Barr Communications, St. Louis, Missouri, based on feedback from growers in Midwest farm states. Discusses roles of brands, as well as of dealers, in agricultural marketing.

    5. Fire and ashes: on the front lines of American wildfire

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Maclean, John N. (author)
    Format:
    unknown
    Publication Date:
    2003
    Published:
    USA: Henry Holt and Company, New York, NY
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C19685
    Notes:
    238 pages., Includes perspectives (205+) on the safety messages of cultural icons (Smokey Bear, Bambi) that militated against forest fires and treated fire as evil.

    6. Focus on metaphors: the case of "frankenfood" on the web

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Hellsten, Iina (author)
    Format:
    Journal article
    Publication Date:
    2003-07
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 165 Document Number: C27507
    Journal Title:
    Journal of Computer-Mediated Communication
    Journal Title Details:
    8(4)
    Notes:
    Via UI electronic subscription. 16 pages.