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    Start Over Publication Year 2003 Subject Term appeals (message) Subject Term campaigns

    2. Building brands from the barn up: Heritage Acres finds success in local approach

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Anderson, Barb Baylor (author)
    Format:
    Journal article
    Publication Date:
    2003-11
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C19071
    Journal Title:
    Agri Marketing
    Journal Title Details:
    41(10) : 34-39
    Notes:
    Features marketing communications strategy of the Ozark Mountain Pork Cooperative in Missouri to build their Heritage Acres brand.

    3. Fire and ashes: on the front lines of American wildfire

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Maclean, John N. (author)
    Format:
    unknown
    Publication Date:
    2003
    Published:
    USA: Henry Holt and Company, New York, NY
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C19685
    Notes:
    238 pages., Includes perspectives (205+) on the safety messages of cultural icons (Smokey Bear, Bambi) that militated against forest fires and treated fire as evil.

    5. Health communication ad campaigns : a content analysis of televised direct-to-consumer pharmaceutical advertisements

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Hunter, Karla M. Larson (author / University of Oklahoma), Thompson, Sharlene R. (author / University of Oklahoma), Bethea, Lisa Sparks (author / George Mason University), and Association for Education in Journalism and Mass Communication
    Format:
    Paper
    Publication Date:
    2003-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 128 Document Number: C19215
    Notes:
    9 pages; Prepared for presentation at the annual meeting of the Association for Education in Journalism and Mass Communication, Kansas City, MO

    6. Oregon's vote to label genetically engineered foods: a case study of the media messages designed to influenced voters

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Doerfert, David L. (author / Texas Tech University), Akers, Cindy (author), and Haygood, Jacqui (author)
    Format:
    Paper
    Publication Date:
    2003-06-14
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 125 Document Number: C17963
    Notes:
    32 p., Paper presented to the Research Special Interest Group, Agricultural Communicators in Education conference, Kansas City, Missouri, June 2003