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    Start Over Publication Year 2002 Subject Term appeals (message) Subject Term campaign planning

    1. A meta-analysis of U.S. health campaign effects on behavior: emphasize enforcement, exposure, and new information and beware the secular trend

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Snyder, Leslie B. (author) and Hamilton, Mark A. (author)
    Format:
    Book chapter
    Publication Date:
    2002
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29536
    Notes:
    Pages 257-283 in Robert C. Hornik (ed.), Public Health Communication: Evidence for Behavior Change, Lawrence Erlbaum Associates, Publishers, Mahwah, New Jersey. 435 pages.

    4. Planning and implementing a national campaign: two campaigns by the National Farmers Union

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Rayner, Simon (author)
    Format:
    Book chapter
    Publication Date:
    2002
    Published:
    UK
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16957
    Notes:
    Pages 61-69 in Hans-Dieter Klingemann and Andrea Rommele (eds.), Public information campaigns and opinion research: a handbook for the student and practitioner. Sage Publications, London. 193 pages.

    6. The impact of anti-smoking media campaigns on progression to established smoking: results of a longitudinal youth study in Massachusetts

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Siegel, Michael (author) and Biener, Lois (author)
    Format:
    Book chapter
    Publication Date:
    2002
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29535
    Notes:
    Pages 115-130 in Robert C. Hornik (ed.), Public Health Communication: Evidence for Behavior Change, Lawrence Erlbaum Associates, Publishers, Mahwah, New Jersey. 435 pages.