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    32. Health claims and labeling regulation : how will consumers learn about functional foods?

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    33. Healthy eating message design: source credibility and value involvement as they impact perceived persuasiveness

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    35. How the Internet and new technology are changing the business of designing, building and selling farm equipment

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    36. How triggering events affect mass media coverage and source use concerning genetically modified organisms (GMOs) in Britain and the United States

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    40. Identifying the audience and the media of communication: targeting technology transfer in the U.K.cereals industry

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